(Un)Becoming
The Reckoning Between Who You Were Told to Be & Who You Actually Are
You can’t build a limitless business while dragging your childhood baggage behind you. But you can unpack it, transform it, and finally—F I N A L L Y—break free.
This masterclass will walk you through how.
This isn’t just another mindset class. It’s a reckoning.
You’ve done the strategy. You’ve read the books. But you’re over-explaining in sales calls, holding back on raising your prices, and waiting for permission to take up space in your own business.
And no, it’s not because you need to ‘try harder’ or ‘be more disciplined.’
It’s because your inner kid is still trying to earn approval from the people who shaped you.
- You procrastinate launching your podcast because deep down, you know your mom would rip apart what you have to say.
- You keep undercharging because your dad made sure you grew up believing that money is evil and rich people are greedy.
- You sweat through your shirt when setting boundaries with clients because your mom guilt-tripped you into never asking for what you need.
- You made yourself the bottleneck of your business because your dad told you to to work hard, avoid risks, and stick to the ‘stable’ path.
Class takes place April 17+23. Life-time recording access.
Context:
When I first started my business, I was scared. Not of failure—of what my mom would think. Would she see me as a fraud? A charlatan?
And my dad? Some part of me still hoped that if I built something big enough, he’d finally see me. Finally be proud.
But instead of focusing on growing my business, I found myself twisting my content to keep my mom comfortable. When she told me my $200K income goal was greedy, I didn’t just doubt my pricing—I started doubting myself.
Meanwhile, I kept sending my dad “Look at me!” texts, hoping that this time, he’d finally approve and see me for the badass woman I’d become.
My business was being run by a younger version of me, still desperate for validation.
It wasn’t until I learned how to embody forgiveness, self-love, and unconditional self-acceptance that everything changed.
It wasn’t until I spent two and a half years healing my mother wound—the one that kept me small, agreeable, and terrified of taking up space, that I felt comfotable with my own mission.
It wasn’t until I stepped away from my mom for an entire year—not out of anger, but because I needed to hear my own voice for once—that I finally reclaimed my power.
And when I did? My business exploded. My confidence skyrocketed.
My pricing? No longer a problem. My content? Unapologetically mine. My sales? Effortless.
This masterclass isn’t a ‘nice-to-have’ if you’re an entrepreneur.
It’s mandatory. Because if you don’t examine and heal the patterns running your business, they will continue to run you.
And you? You deserve better than that.
But make no mistake:
⚠️ This is NOT about blaming your parents. They did their best. But this isn’t about them. This is about you.
⚠️ It is NOT about ‘fixing’ yourself. You’re not broken. But you are carrying patterns that were never yours to begin with—and it’s time to let them go.
⚠️ This is NOT another mindset class that leaves you with ‘just think positive’ bullshit. You’ll get deep, practical tools that create lasting transformation.
These days, I have a truly loving relationship with both my parents, after years of either bending over backwards for their happiness or not talking to one of them at all. I am who I am today not because of them, but because of the relationship I’ve (re) built with them.
Take (Un)Becoming and create:
- Forgiveness—real, deep, and lasting. Not for them, but for you. You’ll stop carrying your mother’s pain and your father’s silence. You’ll set that shit down—for good.
- Freedom from the guilt cycle. No more shrinking to keep mom comfortable. No more proving yourself to a dad who may never say the words you long to hear. You’ll break the loop that’s been running your business—and your life.
- Your voice, fully reclaimed. The one you used to filter. The one you used to silence. You’ll finally show up in your business the way you were always meant to—bold, raw, and unapologetically YOU.
- An end to over-giving and undercharging. No more bleeding for love in your sales conversations. No more waiting to be chosen. You’ll stop asking for permission and start choosing yourself.
- Boundaries that don’t budge. No more guilt for saying no. No more explaining yourself. Just clean, solid, powerful boundaries that protect your energy, your work, and your damn life.
- Relief from the need to prove. To your parents. To your clients. To yourself. You’ll stop chasing permission and start trusting that you were always enough.
Class takes place April 17+23. Life-time recording access.
Hi, I’m Dina, creator of Way of the Founder…
…a space where personal growth, spiritual exploration, and business leadership come together to help disillusioned professionals heal from and defy traditional career paths, and build a location-independent business and life on their terms.
As a professional coach for over five years, I empower entrepreneurs to stop trading time for money and create businesses that align with their boldest dreams of freedom and impact.
My approach is a mix of strategy and soul, offering hands-on support, deep healing practices, and travel inspiration for nomadic entrepreneurs. With a background in music management, a degree in entrepreneurship, and a dedicated spiritual practice, I combine action-driven coaching with a holistic perspective.
Originally from Germany, I lived in LA before becoming a full-time traveler, running my business entirely on my own terms—proving that true freedom is possible. Through Way of the Founder, I help clients redefine success, unlock financial freedom, and create a life that truly works for them.