Congrats, you’re doing the thing—building your audience so your business can finally make some life-changing money. You’re posting on five hundred platforms, three thousand times a day, following every “grow online fast” strategy to a T. And the results are in:

You’re exhausted, creatively burnt out, and—worst of all—no one is buying.

All this work for… what?

Now what?! How do you actually build an audience that buys? And dear god, do you have to do this for the next forty years? Where’s the freedom they promised?!

Been there. Honestly? Still go there sometimes. Because if you’re not careful, content creation can become a full-time job—even when you’re running a business. And just like that, the freedom you craved goes out the window.

What you need isn’t more content—it’s a smarter approach:
✅ A messaging revamp (so your audience actually wants to buy from you)
✅ A clearer content strategy (so you’re not just posting for the sake of it)
✅ A streamlined creation process (so content doesn’t take over your life)

At this point, I spend about four hours a week creating content and another two repurposing and engaging. That’s six hours a week. The rest of my time? Spent on strategic connections, partnerships, serving my clients, and building new offers (more of that story here). Without strategy, I could easily be stuck creating content six hours a day—which would completely defeat the point of building a freedom-based business.

So, let’s fix this. I’m about to take you deep behind the scenes of how I build an audience that buys—without burning out, selling my soul, or losing my damn freedom.

Buckle up. Let’s get your time back and your audience buying.

Your purpose

Two things matter here: your business purpose and the purpose behind content creation.

I break down your business purpose in detail in here, and I strongly suggest you check it out. Why? Because your purpose statement is the foundation for everything—your offers, your content, and how your audience connects with you. You’ll want that dialed in.

Now, onto the purpose of content creation.

If we blindly followed the generic advice out there, we’d all be chasing audience size like it actually matters. But let’s take off the blindfold for a second. The real factors that matter? Fit. Alignment. Connection.

At the end of the day, the purpose of content creation for a freedom business owner is conversion. Does your content bring in email subscribers and paying clients? If not, you’re wasting your time.

So, how do you make sure your content actually converts? A few key things:

Every piece of content must include a conversion-focused CTA—a simple, strategic step leading to a freebie or low-ticket offer that gets people onto your email list.

Your content must clearly convey who you help and how you help them.

Your content must establish why you’re an authority on your topic.

Your messaging:

Making your content work for you ultimately comes down to messaging—and no, I don’t mean pretty colors and logos. Don’t get me wrong, I love mine, but your brand is built on messaging first—the vibe and movement you create with your words.

If your messaging is off, you’re wasting your time. People won’t know what you stand for, who you’re for, or what you actually do.

Struggling with this? Ask yourself:

Are you truly committed to the future you say you want to build?

And what’s scarier: going back to a 9-5 or getting a little pushback on social media (aka engagement) and growing your clientele?

I know my answer. What about you?

Your Vibe and Values

First things first: You have to stand for something. Your content should reflect your core values—both personally and professionally. There should be some overlap, but you can keep certain personal values private.

Pick up to five values that you’re fully aligned with and committed to expressing. For example, mine are:

• Authenticity & Self-Actualization
• Compassion & Connection
• Purpose
• Freedom & Liberation

Now, what are yours?

Next, let’s talk vibe check. It may sound cheesy, but it matters:

What do you want your audience to feel when they enter your world? Whether they’re reading your blog, listening to your podcast, watching a reel, or scrolling through your feed—what’s the experience you want them to have?

Now comes the hard part: Take a neutral look at your current content.

How do you think someone feels right now when they engage with your brand? If there’s a disconnect between what you want them to feel and what they actually experience, it’s time to refine your messaging.

And refining your messaging is key to building an audience that buys—not just one that watches. That’s where the next two elements come in: Your Core Beliefs and Speaking to Your Soul Client.

Your Core Beliefs

If you want to know how to build an audience that buys, start with your core beliefs, rather, those you want your clients have coming into your paid containers. Let me explain:

Your core beliefs are the freedom entrepreneur’s version of content pillars. Instead of listing random topics, you should focus on three to five fundamental beliefs that you want your ideal clients to adopt before or as they enter your paid offers.

This one shift alone turns your content from a value-spitting machine into a true conversion tool. Why? Because people make buying decisions with their hearts, based on values and beliefs. Your content should speak directly to that.

So, ask yourself:
What are three to five core beliefs you want to instill within your community?

Moving forward, structure your content around these beliefs:

• Share personal stories that illustrate your philosophy.
• Highlight past client wins that prove your methods work.
• Bust industry myths and take a bold stance on key topics…over and over again.

When your audience aligns with your beliefs, they more naturally become clients. That’s the key difference between an audience that watches and an audience that buys.

Your Soul Client

If you’re serious about how to build an audience that buys, you need to speak to your soul client—not just a a target audience.

Instead of listing generic demographics, speak to one specific person—someone you’d love to work with (or already are). To be quite clear: a soul client is a freedom entrepreneur’s version of a target audience.

Create content for and about them:

• Their problems and struggles
• Their objections and hesitations
• Their wins and dreams

You’ve heard it before: “If you speak to everyone, you speak to no one.” And it’s true…

This is your golden rule for content. Ask yourself before hitting “publish”:
👉 Is it crystal clear who I am speaking to?

For example, I don’t get a single inquiry from someone looking for a magic bullet blueprint anymore. Why? Because I make one thing dead clear in my content:

YOU are the magic bullet—not someone else’s blueprint.

I speak to self-sufficient visionaries—people who want guidance on their path, not to blindly follow mine. That’s why my audience doesn’t just consume my content—they convert.

So, who is your soul client? And is your content speaking directly to them in a way that leads to sales? Because that’s the difference between building an audience that watches and building an audience that buys.

Your Platforms:

Now, let’s get into the logistics of streamlining your content creation so you can not only build an audience that buys but actually have time left to serve these buyers.

As dreamy as it might sound, in 2025, you can no longer rely on just one platform. However, focus and consistency do pay off. I recommend prioritizing:

• 1–2 short-form platforms (such as Instagram and Threads)
• 1–2 long-form platforms (such as a blog, YouTube channel, or podcast)

This way, you can move your audience naturally toward deeper engagement while repurposing existing content—cutting down on your time and effort. Let’s break down what each type of platform is meant to do.

Short Form Content (1-2 Platforms)

Your short-form content should bring people into your world.

Short form = short attention spans. People scrolling through Reels, TikToks, or Threads aren’t actively searching for deep insights—they’re passively consuming. Use this to your advantage.

👉 Make bold statements.
👉 Tap into your soul clients’ emotions.
👉 Create content that stops the scroll.

Your goal? Capture attention and spark interest.

💡 Purpose of short-form content: To introduce new people into your world.

Now, you’re not creating a huge group of friends, you’re creating aligned customers, so be sure that your content always highlights the problem that you solve and leads to a call to action.

Long Form Content (1-2 Platforms)

Your long-form content should build trust and rapport by taking your audience deeper.

Think about it: Someone tuning into your (or really any) podcast or YouTube video is already invested in your topic—before they even find you. They’re actively looking for insights, meaning they’re further along the buyer’s journey than your short-form audience (that’s when they first arrive on your platform).

While short-form builds connections, long-form moves people one step closer to buying.

Here’s what to focus on:
✅ Your unique methodologies (show why your approach works)
✅ The “why” behind your work (deepen emotional connection)
✅ In-depth strategies & insights (position yourself as the go-to expert)
✅ Client success stories & offer narratives (help your audience see themselves in the transformation)

And one more thing: Every single piece of long-form content should lead to an email list opt-in, a freebie, or a paid offer.

💡 Purpose of long-form content: To deepen relationships and nurture your audience toward a buying decision.

Your Connections

If you want to know how to build an audience that buys, content alone won’t cut it. Relationships will.

If you had only one hour a day to grow your business, I wouldn’t tell you to create more content—I’d tell you to focus 100% on building connections (here’s how).

One aligned connection can do more for your business than months of posting.
📌 One podcast interview with the right audience can lead to more aligned subscribers than 10 viral reels
📌 One guest appearance inside a mastermind could lead to thousands of dollars in direct sales within hours.
📌 One conference talk could result in hundreds of email subscribers on the spot and likely a line of clients with their credit card in hand.

You need real connections with real people in real spaces. Think:
🔹 Facebook groups (yes, they still work when used strategically)
🔹 Past colleagues & existing networks
🔹 Local chambers of commerce
🔹 Entrepreneurial communities & masterminds

I teach my clients exactly how to build these one-on-one connections in my course, Book Clients to Book Flights, which is available on demand right below.

Your Strategy to Building an Audience that Buys

Now, let’s bring it all together: You’ve honed your strategy, clarified your platforms, and now it’s time to streamline the actual creation process.

This is where most people get overwhelmed—the sheer volume of content needed can feel like a mountain. And yes, quantity does matter. Posting one deeply insightful post a week won’t cut it. But don’t worry—the strategies we’ve covered will help you create the right content faster and in a way that actually converts.

Now, let’s make your process as efficient as possible. The goal is always to focus your time and energy on what will:

• If you’re a new business owner: Get you to money fast.
• If you’re a seasoned business owner: Help you create self-sustaining lead generation.

Who do you know?

Your network is your net worth. Who can open doors for you? Who has an audience that would benefit from what you offer?

• Which podcasts can you be a guest on?
• Who can you collaborate with for an Instagram live?
• Whose email list can you guest write for?
• Who can get you a speaking spot at a key industry event?

Prioritize personal connections above all else. Yes, some of this will happen organically, but don’t hesitate to pay to be in the right rooms—whether that’s an industry-specific mastermind, a private community, or a newsletter feature. At every stage of your business, make sure you’re nurturing and expanding your relationships.

Plan and Repurpose Content

For content, two words: Plan and Repurpose.

Planning:

Batch your content creation to maximize efficiency and minimize how often you have to think about it. Be intentional about cycling through your core beliefs so that everything you post speaks directly to your soul client. While I don’t follow a rigid system, I always aim for a clear balance in the types of content I share.

Repurposing:

Let me be clear—repurpose generously. No one will notice. And even if they do, they won’t mind.

• Turn your newsletter into a Facebook post.
• Transform a blog post into a video podcast.
• Use AI to generate 30+ Thread posts from the same material.
• Take bite-sized insights from a blog post for reels.
• Repurpose your podcast episodes into short-form talking-head videos.

One well-crafted piece of longform content can fuel 20+ posts. It really can be that simple.

Now, of course, you need to adapt your content to fit each platform’s style. A post that works on Threads might flop on Instagram. But that’s just packaging—you don’t need to reinvent the wheel with the actual content and message.

Your email list

As I’ve said (repeatedly), your email list is the ultimate destination for your audience. Direct them there—whether through ManyChat, direct links, or a freebie.

I recommend having at least one or two solid freebies and strategically rotating your calls to action between freebies and paid offers. Your list should be more than just big—it should be engaged and eager to buy from you.

When it comes to email strategy, I could (and probably will) write an entire blog post or create a course on it. But for now, just know:

• Your email list is where you nurture trust.
• It’s where you build genuine connections.
• The goal is to make sales a natural progression—not a constant, awkward cold pitch.

Start, Already!

The sooner you begin, the sooner you’ll see rewards.

There’s is no way you can get perfect by perfecting your draft. Allow yourself to post something you feel so and so about. Give yourself a chance to learn from real-time feedback from actual humans on the Internet.

Sure, there are formats to follow for captions, overly complicated posting plans you could adhere to, but at the end of the day, it’s time to be social and get out there, make-up off or on, it doesn’t matter. 

Final Words: How to Build an Audience that Buys

At the end of the day, here’s the one takeaway I hope you get from this:

The more you try to fit into someone else’s content system, the harder it will be to gain actual traction and make this sustainable.

COnversely, the more you lean into your unique voice, your true opinions, and your authentic presence—the easier it becomes to grow your audience in a way that feels natural, sustainable, and profitable.

So, if what you’re doing isn’t working, don’t just do more of it. Instead:

• Identify missed opportunities to repurpose your content.
• Take a step back and assess your messaging (vibe, core beliefs, soul clients).
• Evaluate your platforms—are they the right fit?
• Look at your connections—are you actively engaging with people who can amplify your reach?
• Make sure you have strong calls to action driving people to your email list.

You’ve got this!