What if your brand could do more than just look good—what if it could instantly create emotional connections and influence decisions? In this episode of Your Business: Untethered, we’re diving deep into branding, color psychology, and how to craft a visual identity that speaks directly to your audience’s emotions.

Tune into the episode:

I’m joined by Roxy Rimmer, the founder of Hearts2Headlines, an art director and branding expert who believes that branding isn’t just about what people see—it’s about how they feel. She’s here to break down the power of ‘confidence colors,’ the psychology behind visual identity, and how strategic branding can elevate your business and impact.

Inside this episode, we cover:

✨ Why branding is more than just a logo—it’s your first impression
✨ The emotional influence of colors in marketing and brand perception
✨ How to find and use your ‘confidence colors’ in branding, networking, and beyond
✨ The biggest mistakes entrepreneurs make when choosing brand colors
✨ Actionable steps to refine your branding strategy and build a brand that aligns with your mission
✨ When and how to refresh your brand to stay relevant and impactful

If you’ve been feeling disconnected from your brand—or worse, like your branding is holding you back—this episode is packed with insights to help you refine your identity, connect with your audience on a deeper level, and create a brand that truly represents your purpose.

DON’T BE A STRANGER:
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🎧 Hit play and start designing your business around your freedom, not someone else’s framework.

MEET ROXY RIMMER:
Roxy Rimmer is an art director, branding expert, and the founder of Hearts 2 Headlines—a branding platform designed for entrepreneurs and nonprofits seeking true connection with their audience. While many brand strategists focus on numbers and analytics, Roxy brings a rich background in advertising to approach branding differently. She and her team specialize in emotional marketing, harnessing the power of psychology, emotional design, and accessibility to help businesses stand out and forge deeper, lasting connections. Because branding isn’t just about what people see—it’s about how they feel.

📲 Connect with Roxy: Website and Instagram

🎨 Download her Free guide: Achieving Color Palette Excellence